2011-2012 Walden University Catalog (December 2011) 
    
    Nov 12, 2019  
2011-2012 Walden University Catalog (December 2011) [ARCHIVED CATALOG]

Marketing Specialization (D.B.A.)


Return to: Doctor of Business Administration (D.B.A.) 

This specialization investigates marketing challenges and opportunities from a real-world context. Students study key marketing concepts, including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. They learn the skills and knowledge needed to succeed in an international marketplace, including leveraging strategies in global marketing and international pricing. Coursework focuses on the development of writing and critical-thinking skills at the doctoral level.