2011-2012 Walden University Catalog (December 2011) 
    Jan 28, 2021  
2011-2012 Walden University Catalog (December 2011) [ARCHIVED CATALOG]

Marketing Communications Concentration

Return to: B.S. in Communication 

The Marketing Communications concentration provides tools and techniques for delivering persuasive messaging to both local and international audiences through the use of real-world case studies. Students explore ways to identify market opportunities, develop and implement viable marketing plans, and measure their impact. Specific areas of focus include targeted communications, integrated media planning and purchasing, international marketing, and ethics.