2022–2023 Walden University Catalog (September 2022) 
    
    Nov 30, 2022  
2022–2023 Walden University Catalog (September 2022)

Graduate Certificate in Brand and Product Marketing


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This program is not currently accepting new students.

 

The Graduate Certificate in Brand and Product Marketing focuses on developing strategies for building strong brands and compelling product messages. Through their coursework, students explore the key elements of brand and product management, consumer insights and their role in marketing planning, and how to optimize a campaign’s reach and impact by assessing and interpreting performance data. Students in this program also have the opportunity to apply their knowledge to the development of a strategic marketing plan for a real or fictional business.

Certificate Requirements


  • 9 sem. cr.
  • 1.5 semesters (6 months) to complete

Course Sequence


The recommended course sequence is as follows:

Semester Course Credits
1    3 sem. cr.
   3 sem. cr.
2    3 sem. cr.

 

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