2022–2023 Walden University Catalog (March 2022) 
    
    Nov 30, 2022  
2022–2023 Walden University Catalog (March 2022) [ARCHIVED CATALOG]

Marketing - Master of Business Administration (MBA)


Return to: Master of Business Administration (MBA)  

This program is no longer accepting new students. Current students must complete their programs of study in accordance with Walden’s Time-to-Degree Completion policies.

 

The Marketing specialization provides students with an in-depth understanding of consumer behaviors, brand positioning, and how emerging media channels are transforming traditional marketing. Students solidify their knowledge of marketing fundamentals, including market analysis and product positioning, while learning new strategies for integrated marketing, customer relationship management, new product development, and brand management.