Return to: BS in Communication
Communication is not a “soft skill” that helps individuals function more effectively in organizations. Communication is what creates and constitutes every organization. Common ground, coordinated activity, and creative energy toward achieving a common goal require the articulation of a vision, establishment of processes, and instantiation of culture, policies, and procedures.
We live in an organizational world, and participation in society and work requires ease maneuvering within, among, and between multiple organizations. This concentration provides insights on how to effectively communicate within the organizations that form the superstructure of our lives. Students in this concentration examine how to promote our common humanity within bureaucratic and organizational structures large and small, and how to effectively work within these structures in ways that contribute positively to our global existence. This concentration provides skills, tools, and an analytical framework so that you and your organization can be “here for good.” It applies communication theory to help identify individual and corporate needs, understand goals, and select appropriate communication strategies for effective, collaborative results.