2020–2021 Walden University Catalog (September 2020) 
    Aug 11, 2022  
2020–2021 Walden University Catalog (September 2020) [ARCHIVED CATALOG]

Graduate Certificate in Brand and Product Marketing

Return to: College of Management and Technology  

The Graduate Certificate in Brand and Product Marketing focuses on developing strategies for building strong brands and compelling product messages. Through their coursework, students explore the key elements of brand and product management, consumer insights and their role in marketing planning, and how to optimize a campaign’s reach and impact by assessing and interpreting performance data. Students in this program also have the opportunity to apply their knowledge to the development of a strategic marketing plan for a real or fictional business.

Certificate Requirements

  • 9 sem. cr.
  • 1.5 semesters (6 months) to complete

Course Sequence

The recommended course sequence is as follows:

Semester Course Credits
1    3 sem. cr.
   3 sem. cr.
2    3 sem. cr.