Graduate Certificate in Digital Marketing

Return to: College of Management and Technology

The Graduate Certificate in Digital Marketing focuses on developing skills essential to creating and implementing cohesive digital marketing strategies. Through their coursework, students explore the latest concepts and best practices for emerging media platforms and how they can be leveraged to maximize consumer reach and influence. Students also examine topics such as web design, assessing and interpreting online analytics, the elements of an effective social media strategy, and building customer loyalty and retention through relationship marketing.

Certificate Requirements

9 total semester credits

Curriculum

Note: Students take all courses in sequence.

Course Sequence

Semester	Course	Credits
1	MRKT 6110 - Digital Marketing♦	3 sem. cr.
1	MRKT 6120 - Relationship Marketing♦	3 sem. cr.
2	MRKT 6130 - Communicating Using Social and Digital Media♦	3 sem. cr.

Program Data

Walden is committed to providing the information you need to make an informed decision about where you pursue your education. Click here to find detailed information for the Graduate Certificate in Digital Marketing program relating to the types of occupations this program may lead to, completion rate, program costs, and median loan debt of students who have graduated from this program.