2018–2019 Walden University Catalog (September 2018) 
    Jun 01, 2020  
2018–2019 Walden University Catalog (September 2018) [ARCHIVED CATALOG]

Marketing - Doctor of Business Administration (DBA)

Return to: Doctor of Business Administration (DBA)  

This specialization investigates marketing challenges and opportunities from a real-world context. Students study key marketing concepts, including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. They learn the skills and knowledge needed to succeed in an international marketplace, including leveraging strategies in global marketing and international pricing. Coursework focuses on the development of writing and critical-thinking skills at the doctoral level.