2018–2019 Walden University Catalog (September 2018) 
    
    Aug 20, 2019  
2018–2019 Walden University Catalog (September 2018) [ARCHIVED CATALOG]

Marketing - BS in Business Administration


Return to: BS in Business Administration  

Today’s business organizations need leaders who can design and implement high-return, cost-effective marketing strategies, both digital and nondigital.

In the Marketing concentration, students have the opportunity to:

  • Explore the fundamental theories and concepts of marketing, such as consumer behavior, customer relationship management, channels of distribution, and the marketing mix.
  • Examine the fundamentals of service marketing, including total quality management, customer perception, and services pricing.
  • Gain the creative and decision-making skills required to develop and implement effective marketing strategies.

Degree Requirements


  • 181 total quarter credit hours
  • General education  courses (45 cr.)
  • Business courses (61 cr.)
  • Concentration courses (15 cr.)
  • Elective courses (55 cr.) 
  • Capstone course (5 cr.)

Concentration Curriculum


Concentration Courses (15 cr.)


Courses must be completed in the following order:

Electives (55 cr.)


Choose 11 courses from general education , BS in Business Administration, other Walden bachelor’s degree programs, or Accelerate Into Master’s (AIM)  courses. At least 10 credits must be at the 3000 level or higher. Elective credits should total 55 to meet the program requirements. Students may also be eligible to transfer previous credit to meet their elective requirements.

Note on Minors: Electives can also be used to complete a six-course minor .