2018–2019 Walden University Catalog (September 2018) 
    Jul 07, 2022  
2018–2019 Walden University Catalog (September 2018) [ARCHIVED CATALOG]

Enrollment Management and Institutional Marketing - MS in Higher Education

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Recruitment and retention are increasingly everyone’s business in higher education. The specialization in Enrollment Management and Institutional Marketing prepares professionals at all levels of higher education institutions to engage in an increasingly competitive market, to increase awareness of their programs and the institution, and to help students become engaged and stay committed to their educational goals. A wide range of opportunities in higher education exists for individuals with this specialization, including but not limited to positions in admissions and enrollment management. Current and future leaders of academic programs or divisions also benefit from an ability to recruit and retain students in their programs, plan strategically for program growth, and use current technologies to increase student awareness and engagement.