2016-2017 Walden University Catalog (September 2016) 
    Jul 05, 2022  
2016-2017 Walden University Catalog (September 2016) [ARCHIVED CATALOG]

Public Relations - BS in Business Communication

Return to: BS in Business Communication  

In this concentration, students explore methods for crafting communications that shape public perceptions and attitudes about companies, organizations, people, products, issues, and ideas. They gain a broad understanding of public relations principles and best practices in a variety of settings. Through their coursework, students focus on press release writing, publicity planning, media relations, advertising, and crisis management. While employing a mix of relevant digital tools, students will learn effective ways to apply social media platforms in public relations. 

Degree Requirements

  • 181 total quarter credits
  •  General Education  courses (46 cr.)
  • Core courses (60 cr.)
  • Concentration courses (15 cr.)
  • Elective courses (55 cr.)
  • Capstone course (5 cr.)

Concentration Curriculum

Electives (55 cr.)

Students are to select 11 additional courses to fulfill the elective requirement. Students may choose courses from either General Education courses, BS in Business Communication concentration courses, BS in Business Administration courses, or courses from any of Walden’s bachelor’s degree programs. Individual course prerequisites apply. These elective credits are in addition to the 5-credit general education elective. 

Note on Minors: Electives can also be used to complete a six-course minor.