2016-2017 Walden University Catalog (September 2016) 
    Dec 09, 2021  
2016-2017 Walden University Catalog (September 2016) [ARCHIVED CATALOG]

Marketing - Master of Business Administration (MBA)

Return to: Master of Business Administration (MBA)  

The Marketing specialization provides students with an in-depth understanding of consumer behaviors, brand positioning, and how emerging media channels are transforming traditional marketing. Students solidify their knowledge of marketing fundamentals, including market analysis and product positioning, while learning new strategies for integrated marketing, customer relationship management, new product development, and brand management.