This concentration focuses on the operational side of managing a small business, including marketing and customer relations. Students develop practical skills to help them grow or create a small business. Students also examine case studies and real-life examples of small business successes and failures across a wide range of small business models, including startups, franchises, family businesses, and e-commerce ventures.
Concentration Courses (15 cr.)
It is recommended that courses be completed in the following order:
Choose thirteen courses from general education, B.S. in Business Administration, or other Walden bachelor’s degree programs. At least 10 credits must be at the 3000–4000 level. Elective credits should total 65 to meet the program requirements. Students may also be eligible to transfer previous credit to meet their elective requirements. Note on Minors: Electives can also be used to complete a six-course minor.