Graduate Certificate in Enrollment Management and Institutional Marketing

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The Certificate in Enrollment Management and Institutional Marketing can help educators explore the latest techniques to attract and retain students in accordance with their institution’s mission. Educators develop comprehensive strategies and utilize a range of communication and marketing tools to promote their institution and reach students. Credits earned in this certificate program may be applied toward Walden’s M.S. in Higher Education with a specialization in Enrollment Management and Institutional Marketing.

Certificate Requirements

12 total semester credit hours

Curriculum

Certificate Courses (12 cr.)

Course Sequence

Semester	Course	Credits
1	EDUC 6155 - Understanding Higher Education	3 sem. cr.
1	EDUC 6156 - Understanding Students: Learning, Development, and Diversity♦	3 sem. cr.
2	EDUC 6755 - Principles of Marketing and Enrollment Management♦	3 sem. cr.
2	EDUC 6756 - Emerging Trends in Marketing, Recruitment, and Institutional Promotion♦	3 sem. cr.

Program Data

Walden is committed to providing the information you need to make an informed decision about where you pursue your education. Click here to find detailed information for the Graduate Certificate in Enrollment Management and Institutional Marketing program relating to the types of occupations this program may lead to, completion rate, program costs, and median loan debt of students who have graduated from this program.