2014-2015 Walden University Catalog (December 2014) 
    Sep 28, 2022  
2014-2015 Walden University Catalog (December 2014) [ARCHIVED CATALOG]

Public Relations - B.S. in Communication

Return to: B.S. in Communication  

In this concentration, students explore methods for crafting communications that shape public perceptions and attitudes about companies, organizations, people, products, issues, and ideas. Students gain a broad understanding of public relations principles and best practices in a variety of settings. Through their coursework, students focus on press release writing, publicity planning, media relations, advertising, and crisis management.

Concentration Curriculum

Electives (65 cr.)

Choose 13 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 10 credits must be at the 3000–4000 level. Elective credits should total 65 to meet the program requirements. Students may also be eligible to transfer previous credit to meet their elective requirements. Note on Minors: Electives can also be used to complete a six-course minor.