2014-2015 Walden University Catalog (December 2014) 
    Jul 05, 2022  
2014-2015 Walden University Catalog (December 2014) [ARCHIVED CATALOG]

Marketing - Master of Business Administration

Return to: Master of Business Administration (M.B.A.)  

The Marketing specialization provides students with an in-depth understanding of consumer behaviors, brand positioning, and how emerging media channels are transforming traditional marketing. Students solidify their knowledge of marketing fundamentals, including market analysis and product positioning, while learning new strategies for integrated marketing, customer relationship management, new product development, and brand management.