2014-2015 Walden University Catalog (December 2014) 
    
    Nov 26, 2022  
2014-2015 Walden University Catalog (December 2014) [ARCHIVED CATALOG]

Marketing - B.S. in Business Administration


Return to: B.S. in Business Administration  

The Marketing Communications concentration provides tools and techniques for delivering persuasive messaging to both local and international audiences through the use of real-world case studies. Students explore ways to identify market opportunities, develop and implement viable marketing plans, and measure their impact. Specific areas of focus include targeted communications, integrated media planning and purchasing, international marketing, and ethics.

Concentration Curriculum


Concentration Courses (15 cr.)


Courses must be completed in the following order:

Electives (65 cr.)


Choose thirteen courses from general education, B.S. in Business Administration, or other Walden bachelor’s degree programs. At least 10 credits must be at the 3000–4000 level. Elective credits should total 65 to meet the program requirements. Students may also be eligible to transfer previous credit to meet their elective requirements. Note on Minors: Electives can also be used to complete a six-course minor.