2014-2015 Walden University Catalog (December 2014) 
    Jan 29, 2023  
2014-2015 Walden University Catalog (December 2014) [ARCHIVED CATALOG]

Marketing Communication - B.S. in Communication

Return to: B.S. in Communication  

Through this concentration, students gain a fundamental understanding of marketing principles, concepts, and best practices. Coursework incorporates the closely related fields of marketing and communication by focusing on the development of targeted communications that support awareness initiatives, strategies and concepts in international marketing, and integrated media planning and purchasing.

Concentration Curriculum

Electives (65 cr.)

Choose 13 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 10 credits must be at the 3000–4000 level. Elective credits should total 65 to meet the program requirements. Students may also be eligible to transfer previous credit to meet their elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.