Through this concentration, students gain a fundamental understanding of marketing principles, concepts, and best practices. Coursework incorporates the closely related fields of marketing and communication by focusing on the development of targeted communications that support awareness initiatives, strategies and concepts in international marketing, and integrated media planning and purchasing.
Concentration Courses (20 cr.)
Courses should be completed in the following order:
Choose 13 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 10 credits must be at the 3000–4000 level. Elective credits should total 65 to meet the program requirements. Students may also be eligible to transfer previous credit to meet their elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.