HELP 2014-2015 Walden University Catalog (December 2014) [ARCHIVED CATALOG] B.S. in Communication Print Degree Planner | Print-Friendly Page Add to Pages

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The B.S. in Communication program prepares students to meet the growing demand for professionals who can create strategic, effective communications that engage audiences and drive results. Coursework focuses on developing the real-world communication skills students need in fields such as marketing, public relations, corporate communications, political campaigning, healthcare, and advertising. Topics in this program include social media; interpersonal, oral, and written communications; and emerging media and new technologies. Students learn to create effective communications to build relationships, sell products and ideas, influence consumer behavior, resolve conflicts, manage crisis, create and deliver presentations, and build corporate brands. Studies culminate with a capstone course in which students apply their learning to create a comprehensive communications plan for an organization of their choice.

Learning Outcomes

The B.S. in Communication program helps students to blend communication theory with practical communication skills. At the end of this program, students will be able to:

1. Demonstrate effective written communication skills for multicultural and diverse audiences.
2. Assess awareness of their own values, dispositions, and communication styles as evident in their interpersonal, group, and mass communications.
3. Critically analyze contextual needs to select appropriate communication strategies.
4. Successfully collaborate with others in ways that promote personal accountability and mutual respect.
5. Competently employ use of digital communication in professional settings.
6. Utilize a systems perspective to optimize organizational, community, and global communication.
7. Demonstrate ethical, socially aware strategies in their communications with both local and far-reaching audiences.

Concentrations

• General - B.S. in Communication  
• Emerging Media 
• Healthcare Communication - B.S. in Communication 
• Management and Organizational Communication 
• Marketing Communication 
• Political Communication 
• Public Relations 
• Self-Designed 

Degree Requirements

• 181 total quarter credit hours
• General education  courses (46 cr.)
• Core courses (45 cr.)
• Concentration courses (0–20 cr., depending on concentration)
• Elective courses (65–85 cr., depending on concentration)
• Capstone course (5 cr.)