2022–2023 Walden University Catalog (September 2022) 
    
    Dec 10, 2022  
2022–2023 Walden University Catalog (September 2022)
Add to Pages (opens a new window)

COMM 6160 - Creative Strategy and Execution: From Brief to Presentation♦


(3 sem. cr.)
Students in this course leverage a wide range of knowledge and skills to conceive and execute a global communication campaign that uses traditional and digital media. Grounded in concepts of integrated marketing communication, this course provides students with the opportunity to develop and review a creative or innovative brief. Students generate solutions for that brief across the phases of the creative process, present and defend solutions, and evaluate solutions using metrics. Topics include the creative process, integrated marketing communication, selecting appropriate channels, pitching and selling ideas, and evaluation metrics.
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.



Add to Pages (opens a new window)