2022–2023 Walden University Catalog (March 2022) 
    
    May 22, 2022  
2022–2023 Walden University Catalog (March 2022)
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BUSI 4003 - Marketing Strategies for Small Business♦


(5 cr.)
In this course, students address the unique aspects of marketing a small business. Students examine market definition, product development, and diversification strategies designed to help small business owners expand their business reach. Students learn effective ways small businesses can leverage technology such as e-commerce, social media, and other online marketing methods.
Prerequisites
  • BUSI 4002

♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.



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