2021–2022 Walden University Catalog (September 2021) 
    
    May 28, 2022  
2021–2022 Walden University Catalog (September 2021) [ARCHIVED CATALOG]

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MMHA 6800 - Marketing Management and Business Communication for Healthcare Administrators♦


(5 cr.)
Students in this course apply principles, theories, and relevant contemporary concepts of healthcare marketing. They evaluate the effectiveness of healthcare marketing tools, such as advertisement campaigns and social media, develop data collection tools for marketing research, and create a marketing plan for a healthcare organization. The interrelationship of a healthcare organization’s strategic plan, business plan, marketing plan, and healthcare consumerism is analyzed. Students will apply best practices of business communications as they practice effective oral and written business communication skills.
Prerequisites
  • MMHA 6600
  • MMHA 6700

♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.



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