2018–2019 Walden University Catalog (September 2018) 
    
    Feb 18, 2020  
2018–2019 Walden University Catalog (September 2018) [ARCHIVED CATALOG]

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MRKT 4506 - Marketing Communication♦


(5 cr.) Developing targeted communication media (written, spoken, digital, broadcast, and printed) is necessary to specifically support the marketing initiatives and strategies of any planned effort. Students will use the tools and skills of integrated messaging, image clarity and enhancement, media relations, positioning, and persuasion. Basic principles are applied to evaluate successful and failed marketing communications efforts. (Prerequisite(s): MRKT 3001.)
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.); 1-443-627-7222 (toll)] for more information.



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