2018–2019 Walden University Catalog (September 2018) 
    
    Jun 01, 2020  
2018–2019 Walden University Catalog (September 2018) [ARCHIVED CATALOG]

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MRKT 6160 - Design Thinking: Strategy and the Creative Process♦


(3 sem. cr.) The ability to marry creative artistry with the strategic business needs of the client is essential for success. In this course, students explore the concepts of design thinking, strategy, and the creative process as tools to solve business problems. Topics covered in this course include an overview of the design business landscape, understanding the creative brief, audience insight, and cultural awareness as foundational to the creative process. Students focus on developing creative, problem-solving approaches that are relevant to real-world business needs.
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.); 1-443-627-7222 (toll)] for more information.



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