2018–2019 Walden University Catalog (September 2018) 
    
    Dec 05, 2021  
2018–2019 Walden University Catalog (September 2018) [ARCHIVED CATALOG]

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WMBA 6663 - Market Research and Customer Insights♦


(3 sem. cr.) Understanding consumer behavior is essential for developing and effectively marketing products and services. In this course, students can learn how to use customer data and insights to improve strategic marketing decisions and improve performance. Students have the opportunity to analyze factors that influence buyer behavior during all stages of the purchasing process and to consider how learnings can be translated into product strategy and related marketing decisions. Additionally, students will study market segmentation and targeting practices as a key means of differentiation.

 
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.); 1-443-627-7222 (toll)] for more information.



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