2018–2019 Walden University Catalog (September 2018) 
    
    Sep 19, 2020  
2018–2019 Walden University Catalog (September 2018) [ARCHIVED CATALOG]

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MRKT 4502 - International Marketing♦


(5 cr.) Keeping with the 21st-century shift to globalization, businesses often need to extend their services beyond their home country to keep a competitive advantage. In this course, students explore the cultural, legal, technological, and financial aspects of various countries to understand the driving forces of marketing within a multinational framework. In addition, students learn to apply the tools of the marketing management process to the international environment. Through this course, students work toward gaining the strategic decision-making skills that professionals use to compete in the global marketplace.
  (Prerequisite(s): MRKT 3001.)
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.



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