2017-2018 Walden University Catalog (March 2018) 
    
    Oct 21, 2019  
2017-2018 Walden University Catalog (March 2018) [ARCHIVED CATALOG]

[Add to Pages]

EDUC 6756 - Emerging Trends in Marketing, Recruitment, and Institutional Promotion♦


(3 sem. cr.) New technologies that can support an institution’s efforts to recruit and retain students are emerging every day. These technologies can be powerful tools for promoting and increasing awareness of an institution’s products and services. Education professionals in this course explore applications of online social networking systems, digital media, and other communications tools. They also examine traditional media and public relations strategies, which leaders at all levels of an institution can use to attract, engage, and retain students and to generate institutional awareness. Additionally, they gain practical experience developing a marketing and communication plan in which they incorporate strategies and media tools to refine an institutional message.
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.



[Add to Pages]