2017-2018 Catalog (September 2017) 
    
    Sep 23, 2018  
2017-2018 Catalog (September 2017) [ARCHIVED CATALOG]

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BUSI 4003 - Marketing Strategies for Small Business♦


(5 cr.) In this course, students address the unique aspects of marketing a small business. Students examine market definition, product development, and diversification strategies designed to help small business owners expand their business reach. Students learn effective ways small businesses can leverage technology such as e-commerce, social media, and other online marketing methods. (Prerequisite(s): BUSI 4002.)
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.



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