2014-2015 Walden University Catalog (June 2015) 
    
    Dec 09, 2021  
2014-2015 Walden University Catalog (June 2015) [ARCHIVED CATALOG]

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DDHA 8130 - Communications, Marketing, and Public Relations for Healthcare Administration Leaders


(5 cr.) An overview of marketing and public relations principles as they relate to healthcare administration, highlighting theoretical concepts that are commonly used in healthcare administration research and practice is provided to students in this course. Topics include principles of communication, social marketing techniques, public relations techniques, promoting health literacy, identifying key stakeholders and community partnerships, principles of culturally appropriate health services delivery, marketing healthcare services, and ethical practice in healthcare administration.



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