2014-2015 Walden University Catalog (June 2015) 
    
    Jul 18, 2019  
2014-2015 Walden University Catalog (June 2015) [ARCHIVED CATALOG]

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MMHA 6800 - Marketing Management and Business Communication for Healthcare Administrators


(5 cr.) Students in this course analyze the four P’s of marketing—product, price, place, and promotion—and how they affect the five P’s of healthcare marketing—physicians, patients, payers, public, and politics. The interrelationship of a healthcare organization’s strategic plan, business plan, and marketing plan is analyzed and social marketing will also be an area of focus. Students will practice effective oral and written business communication skills.



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