2014-2015 Walden University Catalog (June 2015) 
    
    May 19, 2019  
2014-2015 Walden University Catalog (June 2015) [ARCHIVED CATALOG]

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MRKT 4506 - Marketing Communication


(5 cr.) Developing targeted communication media (written, spoken, digital, broadcast, and printed) is necessary to specifically support the marketing initiatives and strategies of any planned effort. Students will use the tools and skills of integrated messaging, image clarity and enhancement, media relations, positioning, and persuasion. Basic principles are applied to evaluate successful and failed marketing communications efforts. (Prerequisite(s): MRKT 3001.)



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