2014-2015 Walden University Catalog (June 2015) 
    
    Sep 22, 2019  
2014-2015 Walden University Catalog (June 2015) [ARCHIVED CATALOG]

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MRKT 6130 - Communicating Using Social and Digital Media


(3 sem. cr.) While some companies may still be asking, “why should we care about social media?” most are now asking “how can we leverage the power of social media?” In this course, students examine how social media has changed the way consumers interact with brands and apply elements of storytelling to develop a social media strategy for an organizational scenario. In addition, students explore issues of ethics, privacy, and media law that are heightened by social media and digital communication distribution. Topics include types of social media, audience appropriateness, reputation management, social media strategy, evaluation methods, and the communications regulatory environment, including media law and privacy.



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