DDBA 8130 - Marketing: Strategic Innovation in Globally Diverse Markets♦
(3 sem. cr.) The current global environment is diverse, technologically reliant, and constantly changing; old skills and tools that were once effective may no longer be efficient for today’s market. In this course, students examine the global marketplace and identify, adapt, and apply skills and supporting tools that guide them to develop and create a globally competitive advantage in multiple and diverse scenarios and settings. Students apply requisite knowledge of marketing essentials, such as the marketing mix, differentiation, and focused markets to financial planning and data analysis. Students also sharpen communication and problem-solving skills as they propose and defend an organization’s movement into new products and markets using decision-based analytical tools in a socially responsible manner.
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.
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