2014-2015 Walden University Catalog (March 2015) 
    
    Dec 04, 2020  
2014-2015 Walden University Catalog (March 2015) [ARCHIVED CATALOG]

Add to Pages (opens a new window)

WMBA 6667 - From Marketing Strategy to Execution


(3 sem. cr.) How can a marketing plan help a business meet its goals and objectives? How can a marketing plan help capitalize on consumer insights and trends? How can the latest innovations and communication strategies be used to reach the target audience? In this course, students will be immersed in all aspects of developing a comprehensive 3-year marketing plan that aligns with an organization’s business strategy and helps marketers make better decisions about their products, services, customers, brand, and competition. Students can learn to apply best practices for market segmentation, consumer insights, competitive analysis, brand positioning and strategy, and consumer acquisition and retention strategies, as well as developing tactical ideas for each strategy, and providing financial justification for the plan.



Add to Pages (opens a new window)