AMDS 8325 - E-Commerce Strategies

(4 cr.) Electronic commerce continues to drive the growth of business and globalization in a variety of ways. Business managers need to be aware to how to harness e-commerce for competitive advantage. Students in this course are introduced to the emerging theories and practices of e-commerce tactics. Students explore strategies associated with both sides of the electronic commerce world—e-commerce solutions for existing companies and e-business concept development for venture startups. They identify critical issues associated with efficient control and implementation of e-strategies. Through case studies and interactive exercises, students gain practical insight on a variety of topics, such as external assessment, e-strategy development, and system and infrastructure issues.

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