2014-2015 Walden University Catalog (December 2014) 
    
    Nov 21, 2019  
2014-2015 Walden University Catalog (December 2014) [ARCHIVED CATALOG]

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COMM 6120 - Persuasive Storytelling♦


(3 sem. cr.) What do lawyers, journalists, and advertisers have in common? Whether they are addressing a jury, a readership, or a consumer, each wants to influence individuals to action and attempts to do so through persuasive storytelling. In this course, students explore the elements of a story and the approaches used to frame narratives. In addition, students examine the methods used to put persuasive theory into practice through public speaking, presentations, and written and visual communication and communicate a single story in a variety of media. Topics include written and visual narrative, elements of story, and persuasion applied to various media.
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information



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