2014-2015 Walden University Catalog (December 2014) 
    
    Jan 17, 2020  
2014-2015 Walden University Catalog (December 2014) [ARCHIVED CATALOG]

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EMBA 6090 - Establishing and Cultivating Customer Markets


(3 sem. cr.) When students see a highly successful product they may wonder whether the product was itself truly innovative or whether the product was unremarkable, but the marketing program was exceptional. Not surprisingly, a clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership. In this course, students gain a working knowledge of both marketing theory and the practical application of innovative marketing strategies. Students also come to understand how product, price, place, and promotion contribute to the marketing mix as you explore research-based insights into consumer behavior.



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