2013-2014 Walden University Catalog (June 2014) 
    
    Nov 30, 2021  
2013-2014 Walden University Catalog (June 2014) [ARCHIVED CATALOG]

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MGMT 3002 - Marketing


(5 cr.) Nearly all businesses today must find creative ways to effectively communicating their offerings and value to clients and customers. The principles and processes for this exchange are known as marketing. In this course, students examine basic marketing functions and the execution of successful marketing processes. They have the opportunity to gain a fundamental understanding of marketing concepts, practices, terminology, associated technologies, and practical applications including customer relationship management. Through this course, students prepare for a career in modern business as they apply the strategic planning process to a viable marketing plan for a new service or product.
  (Prerequisite(s): BUSI 1002.)



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