2013-2014 Walden University Catalog (June 2014) 
    
    Oct 18, 2021  
2013-2014 Walden University Catalog (June 2014) [ARCHIVED CATALOG]

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MMBA 5530 - Marketing


(4.5 sem. cr.) This course provides students with an understanding of marketing and its relationship to the successful management of today’s business organizations. It focuses on how managers assess the environment and make business decisions based on available evidence or in the face of incomplete market information and rapidly changing markets. The course also examines how to develop marketing strategies that drive profitability, such as choosing a market segment to target and deciding how to differentiate products or services from the competition’s. Finally, the course includes an overview of marketing-mix decisions, such as how to price, distribute, and promote products or services in a way that is consistent with the selected target market and desired positioning. (Prerequisite(s): MMBA 5540).



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