2013-2014 Walden University Catalog (June 2014) 
    
    Sep 21, 2021  
2013-2014 Walden University Catalog (June 2014) [ARCHIVED CATALOG]

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PSYC 3007 - Influence and Persuasion♦


(5 cr.) Understanding the factors that drive us and others is a vital component in making positive decisions about our relationships, our careers, and challenges in daily life. Students in this course examine major concepts related to influence and persuasion as well as the relationship among attitudes, beliefs, and behavior. They analyze and discuss the psychology of attitudes, the link between attitudes and behavior, cognitive dissonance, media and consumer behavior, and politics and leader influence. They also examine how behavioral psychologists develop and test hypotheses of influence and persuasion processes. Students apply principles of influence and persuasion to case studies and to real-life experiences. (Prerequisite(s): PSYC 1001, or PSYC 1002, or PSYC 1003.)
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.



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