2013-2014 Walden University Catalog (June 2014) 
    
    Sep 21, 2021  
2013-2014 Walden University Catalog (June 2014) [ARCHIVED CATALOG]

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PREL 4103 - Crisis Communications♦


(5 cr.) Rapid shifts in the economy, changes in political leaders, and negative news reports are just a few of the factors affecting marketing campaigns and public relations (PR) efforts. In this course, students can learn the value of managing internal and external communications effectively in situations of risk, crisis, and sudden change—a critical competence for PR professionals and organizations. Students examine successful and unsuccessful crisis communication efforts and consider issues of contingency planning, speed, transparency, multiple modalities, stakeholder analysis, and ethics. They engage in assignments designed to provide practical application of content through which they gain experience developing a communication plan to mitigate and solve issues of crisis in PR.
  (Prerequisite(s): PREL 3001 or HLTH 3115.)
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.



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