2013-2014 Walden University Catalog (June 2014) 
    
    Oct 02, 2022  
2013-2014 Walden University Catalog (June 2014) [ARCHIVED CATALOG]

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PPPA 8341 - Fund Raising and Marketing in Nonprofit Organizations


(5 cr.) Given the nature of the nonprofit sector, organizations rely heavily on relationships created with the community and potential donors, thus necessitating a strong fundraising strategy and leaders who recognize and fulfill the needs of an organization. Students in this course explore these relationships and learn how to use basic marketing strategies to position a nonprofit organization for success. Gaining a framework for their study, students examine the history of philanthropy and the philosophy of giving in the nonprofit sector in the United States. They also learn about the many fundraising techniques and funding sources that generate financial support for nonprofits as well as the context in which organizations use these methods.



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