MMBA 6721 - International Marketing♦

(4 sem. cr.) In consideration of the 21st-century shift to globalization, businesses often need to adopt a global vision and extend their services beyond domestic borders to gain and maintain a competitive advantage. In this course, students explore the cultural, ethical, political, legal, and financial aspects that drive marketing practices within a multinational framework. In addition, students learn to apply the tools of the marketing management process, such as those for international pricing, to the global environment. Students collaborate in teams to develop a comprehensive international marketing plan and work toward gaining the strategic decision-making skills that professionals use to compete in the global marketplace. (Prerequisite(s): MMBA 6620.)
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.

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