2013-2014 Walden University Catalog (June 2014) 
    
    Jan 30, 2023  
2013-2014 Walden University Catalog (June 2014) [ARCHIVED CATALOG]

Add to Pages (opens a new window)

MMBA 6620 - Applications in Marketing♦


(4 sem. cr.) Students are provided with the opportunity to review fundamental marketing principles and to employ them in the investigation of marketing concepts in the context of real-world problems in this course. They incorporate into their examination a variety of topics, such as market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, consumer behavior, and product and services marketing. Students apply these and other concepts to develop marketing solutions commonly required in real-world enterprises. They also assess and discuss 21st-century concerns related to the market, such as electronic delivery. (Prerequisite(s): MMBA 6530.)
♦ Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an Enrollment Advisor [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information.



Add to Pages (opens a new window)