2013-2014 Walden University Catalog (June 2014) 
    
    Oct 18, 2021  
2013-2014 Walden University Catalog (June 2014) [ARCHIVED CATALOG]

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HLTH 8210 - Public Campaigns for Health Promotion and Education


(5 cr.) Healthcare professionals often use communications media and marketing strategies to promote health, reduce risk factors, and influence community leadership to support healthful conditions. In this course, students explore the persuasive use of these strategies in health promotion and education. They examine a variety of topics, including the design of mass media campaigns; target markets; and working with and responding to media, including broadcast, print, the Internet, and other electronic communication media. Applying course concepts as well as analysis and creative skills, students develop and present a media campaign designed to deliver a specific message about a health problem to a select population. Through this project, students gain practical experience critiquing literature, framing health messages, using media to promote a program or message, conducing formative research, applying theories and models, and developing plans. (Prerequisite(s): Foundational and core curricula.)



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