Featuring coursework grounded in established theory and current best practices, the MS in Marketing program examines a variety of traditional and digital tools and platforms and how they integrate into the marketing mix. Students explore customer understanding—the foundation for marketing planning and execution—and the importance of relationship marketing in customer retention. Other topics include the role of persuasion and storytelling in developing content, the creative process, leveraging the power of social media, and brand and product management. Students also examine marketing analytics as a way to inform strategic decision making. The program offers myriad hands-on project opportunities and culminates in the development of a strategic marketing plan.
Graduates of the MS in Marketing program will be prepared to:
Formulate statements of marketing opportunities to facilitate dialogue among stakeholders.
Make ethically and socially responsible decisions.
Collaborate with others from diverse perspectives in a business environment.
Apply current trends to analyze marketing problems.
Communicate professionally with stakeholders.
Evaluate marketing decisions in a business environment.
Walden is committed to providing the information you need to make an informed decision about where you pursue your education. Click here to find detailed information for the MS in Marketing program relating to the types of occupations this program may lead to, completion rate, program costs, and median loan debt of students who have graduated from this program.