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  Sep 26, 2017
 
 
    
2017-2018 Catalog (September 2017)

Graduate Certificate in Brand and Product Marketing


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The Graduate Certificate in Brand and Product Marketing focuses on developing strategies for building strong brands and compelling product messages. Through their coursework, students explore the key elements of brand and product management, consumer insights and their role in marketing planning, and how to optimize a campaign’s reach and impact by assessing and interpreting performance data. Students in this program also have the opportunity to apply their knowledge to the development of a strategic marketing plan for a real or fictional business.

Certificate Requirements


  • 9 sem. cr.
  • 1.5 semesters (6 months) to complete

Course Sequence


Semester Course Credits
1 MRKT 6170 - Brand and Product Management♦   3 sem. cr.
1 MRKT 6180 - Optimizing Marketing Performance♦   3 sem. cr.
2 MRKT 6900 - From Marketing Strategy to Execution♦   3 sem. cr.

 

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