Jun 20, 2018  
2017-2018 Catalog (September 2017) 
    
2017-2018 Catalog (September 2017) [ARCHIVED CATALOG]

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COMM 5100 - Communication Theory in Practice: Here and Now


(3 sem. cr.) It has been said that all communication is persuasive in nature. Whether this assertion is true or not, it is likely that individuals frequently attempt to persuade others on a daily basis. In this course, students explore the theories and approaches needed to enhance persuasive messages, make communication more effective, and generate a desired effect. Students examine how to craft oral, written, and visual messages that integrate persuasive theory for a selected audience. Topics include the psychology of messaging, communicating a consistent message across various media, rhetorical theory, persuasion, negotiation, and cognitive dissonance.



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